Under his stewardship, the House of Walker<\/a> began blending whisky and bottling it in an iconic, square bottle adorned with a slanted label. By the time Alexander Walker retired in the 1880s, whisky sales represented over 95% of the store’s business.<\/p>\n Johnnie Walker Blue Label<\/a> Blended Scotch Whisky represents the epitome of blending and the pinnacle whisky of the House of Walker. The blend was personally created by James Beveridge, Johnnie Walker’s Master Distiller, and is crafted to reflect the style of whiskies produced by Johnnie and Alexander Walker in the 19th century.<\/p>\n “I think of blending as being like the process of writing,” says Beveridge. “Is the final book just a series of words, a lot of facts and information, or has it been put together with care and attention so that the end result will relate to the person who reads it?<\/p>\n If it does, then that, you could argue, is magic blending, like writing, like any creative process, is much more involved in the world of ideas, with trying to connect with the whisky drinker. I like to think that we have made that connection.”<\/p>\n Knowing that only one in every ten thousand casks makes it into the Johnnie Walker Blue Label<\/a> is a proof that it truly is an unrivaled masterpiece.<\/p>\n